At Afken, we believe financial planning is about more than products and services.
What sets us apart is our deep desire to care. Only by caring passionately about our clients can we understand what drives them, what they want their legacy to be, and what they want from their relationship with us.
Established 1986. Still keeping things personal.
Afken Advisory Services was established in 1986 with a commitment to giving sound personal and business financial planning advice. We continue that commitment today — with a national footprint across South Africa and over R2.5 billion in funds under management.
Our clients are as diverse as the markets in which they live, invest and do business. We treat them as we would like to be treated ourselves — with honesty, respect, intelligence and understanding.
Today, trust is the most rare commodity. Our clients turn to us for reassurance, support and guidance. Our team are part confidante and full-time advisors.
At the heart of who we are.
Integrity
We operate with honesty, transparency and fairness in everything we do.
Service
We act with empathy and humility, placing our clients at the centre of what we do.
Respect
We respect our clients, our colleagues and our community in every interaction.
Open Communication
We speak freely, listen earnestly and collaborate effectively.
Innovation
We embrace opportunities to learn and improve. If there is a better way, we find it.
Passion
We perform with purpose and enthusiasm — caring deeply is what sets our advice apart.
Teamwork
We learn from each other, inspire one another and share in our successes.
"Together anything is possible."
Speak to an advisor today.
A first consultation costs nothing and commits you to nothing.